Hyderabad: City Police Commissioner V C Sajjanar, who recently returned from his stint as RTC Managing Director, advised social media content creators to focus on meaningful work instead of chasing likes and shares.

Sajjanar, known for his tough warnings to rowdy elements after resuming police duties, urged creators to produce content that protects society. He said creators should think wisely and go beyond humour-driven videos.

Sajjanar urges creators to post socially responsible content

The Commissioner called on creators to use platforms to spread awareness on women’s safety, anti-drug campaigns, and cybercrime prevention. He said reels and posts should save lives rather than only entertain.

“A single video made with the right intent can save someone’s life tomorrow,” Sajjanar told the creators. He added that the goal of content must extend beyond popularity to building a safer society.

🚨 Hey Creators! 🚨

Your content isn’t just fun, it’s powerful.

Use your platform to drop reels and posts on women’s safety, saying NO to drugs, and staying cyber-smart.

Likes are cool. 👍 Saving lives? Cooler. One video today = one life saved tomorrow.

Let’s make safety go… pic.twitter.com/HLXXSPCWRj

— V.C. Sajjanar, IPS (@SajjanarVC) October 3, 2025